Project Proposal for Redesigning Aurelia Website

A four-page proposal site for Aurelia, a luxury touring marque. The through-line is the same idea on every page: the car belongs in the landscape, not on a studio floor.

Cover

Cinematic mountain-road hero, the brief, and the three numbers that frame the job: 22 weeks, $1.0M, launch 12 March 2027.

Goals

Awareness, call to action, and conversion. Each has a baseline, a target, and the specific moves (dwell time, CTA click-through, session-to-lead, booked drives).

Vision

Art direction for forest, alpine, coast, and desert, plus a gallery of the car in nature. Tap a frame to open it large.

Plan

Dated phases, a $1,002,000 workstream budget, payment schedule, and an Accept proposal control.